{"introPage":{"showIntroPage":false,"startButtonText":"Start Quiz","introduction":""},"progressType":"textual","passPercentage":80,"texts":{"prevButton":"Previous question","nextButton":"Next question","finishButton":"Finish","textualProgress":"Question: @current of @total questions","jumpToQuestion":"Question %d of %total","questionLabel":"Question","readSpeakerProgress":"Question @current of @total","unansweredText":"Unanswered","answeredText":"Answered","currentQuestionText":"Current question"},"disableBackwardsNavigation":false,"randomQuestions":false,"endGame":{"showResultPage":true,"showSolutionButton":true,"noResultMessage":"Finished","message":"Your result:","overallFeedback":[{"from":0,"to":100}],"solutionButtonText":"Show solution","retryButtonText":"Retry","finishButtonText":"Finish","showAnimations":false,"skippable":false,"skipButtonText":"Skip video"},"override":{},"questions":[{"params":{"answers":[{"text":"

\u2022 No internal digital commerce expertise.
\n \u2022 Ecommerce may be completely outsourced.
\n \u2022 Digital marketing may be completely outsourced.<\/div>\n","correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"

\u2022 Some digital commerce expertise isolated within the enterprise.
\n \u2022 Digital projects are launched ad hoc or independently by teams.
\n \u2022 Digital champion is at the Manager or Director level.<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"

\u2022 Significant digital commerce expertise in one or more business units within the enterprise.
\n \u2022 Digital projects are managed and coordinated within their respective business units.
\n \u2022 Digital champion is at the Vice President level.<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"

\u2022 Significant digital commerce expertise in every business unit, or shared across the entire enterprise via a center of excellence.
\n \u2022 Digital projects are managed and coordinated across the entire enterprise.
\n \u2022 Digital champion is a C-level executive.<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

\u2022 Digital commerce expertise is core to the entire enterprise.
\n \u2022 Digital projects are considered a fundamental part of every single project undertaken by the organization.
\n \u2022 The entire C-suite is obsessed with digital.<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"Check","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"

Structural Dynamics <\/strong><\/p>\n\n

How integrated is your company's digital commerce experience?<\/p>\n"},"library":"H5P.MultiChoice 1.10","subContentId":"e4c640d6-5e55-43c1-8714-f0810ad2645a"},{"params":{"answers":[{"text":"Yes","correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"No","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}}],"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"Check","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"

^{*<\/sup> Has your company has been like this for more than 18 months?<\/p>\n"},"library":"H5P.MultiChoice 1.10","subContentId":"19f8814c-676b-4f08-ab52-222523654d65"},{"params":{"answers":[{"text":"}

\u2022 Sell through traditional silos \u2013 competitive online and offline channels with separate customer profiles and marketing.
\n \u2022 Separate divisions for online and offline.
\n \u2022 Competitive ownership of online vs. offline P&L by different executives.<\/div>\n","correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
\u2022 Sell through traditional silos, but with some shared goals or metrics (e.g. online influence on store visits and revenue).
\n \u2022 Separate divisions for online and offline.
\n \u2022 Co-operative ownership of online vs. offline P&L by different executives.<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
\u2022 Distinction between online and offline channels beginning to disappear.
\n \u2022 Experimenting with different channel structures (e.g. by region, segment) that integrate online and offline.
\n \u2022 Co-operative ownership of P&L by channel.<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
\u2022 Online and offline sales channels are mostly integrated.
\n \u2022 Strong appetite for collapsing P&L across online and offline channels.
\n \u2022 Many joint sales metrics for online and offline channels.<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
\u2022 No distinction between online and offline channels \u2013 one organization, one P&L, with one executive accountable.
\n \u2022 Fully-integrated goals and targets.
\n \u2022 Single set of sales metrics for all online and offline channels.<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}}],"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"Check","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"
Selling Orientation<\/strong><\/p>\n\n
How distinct are your offline and online sales channels?<\/p>\n"},"library":"H5P.MultiChoice 1.10","subContentId":"22a589ce-1454-4820-b7d6-127ae98e1dda"},{"params":{"answers":[{"text":"
Yes<\/div>\n","correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"No","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}}],"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"Check","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"
^{* <\/sup>Has your company has been like this for more than 18 months?<\/p>\n"},"library":"H5P.MultiChoice 1.10","subContentId":"abd469ea-33ba-46eb-9c68-c660de1af1e6"},{"params":{"answers":[{"text":"}
\u2022 Revenue derived from digital is non-existent, or a very small proportion of total revenue.
\n \u2022 Over the past 2 years, digital touchpoints were tactical and not considered as part of C-Suite corporate strategy.<\/div>\n","correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
\u2022 Revenue derived from digital is small in proportion but growing in importance.
\n \u2022 Over the past 2 years, digital touchpoints have had a small but growing influence on C-Suite corporate strategy.<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
\u2022 A significant proportion of total revenue is derived from or influenced by digital.
\n \u2022 Over the past 2 years, digital touchpoints have had a significant influence on C-Suite corporate strategy.<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
\u2022 Digital is one of the most important contributors to total revenue.
\n \u2022 Over the past 2 years, digital touchpoints have been central to C-Suite considerations of revenue and growth.<\/div>\n"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
\u2022 All or almost all revenue is either derived from or influenced by digital.
\n \u2022 Over the past 2 years, the C-Suite has been obsessed with digital touchpoints as a driver of corporate revenue and growth.<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"Check","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"
Track Record<\/strong><\/p>\n"},"library":"H5P.MultiChoice 1.10","subContentId":"7e88ba3f-fbc3-4ef4-b995-d373a4a89803"},{"params":{"answers":[{"text":"
Yes<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
No<\/div>\n","correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}}],"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"Check","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"
^{* <\/sup>Has your company has been like this for more than 18 months?<\/p>\n"},"library":"H5P.MultiChoice 1.10","subContentId":"ec010ac2-098d-4904-910c-e36a4d548cb9"},{"params":{"answers":[{"text":"}
\u2022 Relies on minimum-viable web experiences, such as a brand site and a basic storefront.
\n \u2022 Little movement towards integrating the customer experience across all channels.
\n \u2022 Digital strategy is not a concern at the senior management and executive levels.<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
\u2022 Brand and transactional digital experiences are built and maintained separately.
\n \u2022 Brand marketing and commerce strategies are set independently. Mobile is either a mirror of the desktop experience, or delivered via point
\n solutions.<\/div>\n","correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
\u2022 Brand and transactional touchpoints are somewhat integrated. Offline strategies may still be separate. Emerging touchpoints are not considered strategic.
\n \u2022 Digital is considered a vital part of the business, and has representation at an executive level.<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
\u2022 Brand and transactional touchpoints are integrated and offline strategies are currently merging with online. You have new touchpoints on your
\n roadmap.
\n \u2022 Digital is considered a vital part of the business, and has representation at an executive level.<\/div>\n"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
\u2022 Business strategies are integrated across all online, offline, and emerging channels \u2013 there is little distinction between corporate and digital
\n strategies.
\n \u2022 Ownership of digital strategy resides in the C-Suite.<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"Check","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"
Vision<\/strong><\/p>\n"},"library":"H5P.MultiChoice 1.10","subContentId":"3ec5ed17-b74a-4ee3-ab1e-8d971fdb0c30"},{"params":{"answers":[{"text":"
Yes<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
No<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}}],"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"Check","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"
^{* <\/sup>Has your company has been like this for more than 18 months?<\/p>\n"},"library":"H5P.MultiChoice 1.10","subContentId":"00afba02-4e80-48a4-b685-5b6d239b1faa"},{"params":{"answers":[{"text":"}
\u2022 Accountability for the customer experience changes through the buying cycle with little or no coordination.
\n \u2022 Significant design, voice, brand, and other experience changes depending on channel and touchpoint.<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
\u2022 Early or minimal efforts to coordinate the customer experience through the buying cycle.
\n \u2022 Efforts have been made to unify the customer experience across channels and touchpoints.
\n \u2022 Some tactical multichannel integration projects have been attempted.<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
\u2022 Significant efforts to coordinate the customer experience through the buying cycle.
\n \u2022 The customer experience is generally consistent across all channels and touchpoints.
\n \u2022 Strategic multichannel integration projects are underway or have been completed.<\/div>\n","correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
\u2022 Ownership and accountability for the customer experience resides in a single senior team.
\n \u2022 The customer experience is completely consistent across all channels and touchpoints, within one or more individual business units.<\/div>\n"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
\u2022 The customer experience is completely unified throughout the buying cycle and across the whole enterprise, and is owned at the C-Suite.
\n \u2022 The customer experience is enhanced and improved as customers move across channels and touchpoints.<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"Check","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"
Brand to Customer<\/strong><\/p>\n"},"library":"H5P.MultiChoice 1.10","subContentId":"672e643b-5a78-4827-953d-284c61d07bcf"},{"params":{"answers":[{"text":"
Yes<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
No<\/div>\n","correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}}],"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"Check","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"
^{* <\/sup>Has your company has been like this for more than 18 months?<\/p>\n"},"library":"H5P.MultiChoice 1.10","subContentId":"12fbf322-97b4-4961-848c-3b34bf073a02"},{"params":{"answers":[{"text":"}
\u2022 Customer data from different channels is completely isolated.
\n \u2022 There are no or multiple views of the customer available, with little or no aggregation, profiling, or segmentation.<\/div>\n","correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
\u2022 Some shared customer data is available in select channels. Tactical personalization has been attempted.
\n \u2022 Efforts are underway to aggregate or federate customer data into rational profiles for segmentation.<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
\u2022 Most channels market, deliver, or sell based on consistent customer and business data.
\n \u2022 A basic, but effective and strategic personalization program is underway in select channels.<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
\u2022 Brand and commerce experiences are almost always the same, and are based on consistent, aggregated data.
\n \u2022 Advanced personalization is being rolled out across channels to create a completely customercentric experience.<\/div>\n"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
\u2022 Channels are mere touchpoints in a unified customer experience based on a shared, aggregated 360-degree profile of each individual customer.<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"Check","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"
Customer to Brand<\/strong><\/p>\n"},"library":"H5P.MultiChoice 1.10","subContentId":"36a40d5f-9541-47e3-99b8-1155ba40b5f6"},{"params":{"answers":[{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
Yes<\/div>\n"},{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
No<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"Check","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"
^{* <\/sup>Has your company has been like this for more than 18 months?<\/p>\n"},"library":"H5P.MultiChoice 1.10","subContentId":"9fd90ebc-0e39-40c1-85e8-262148d225ea"},{"params":{"answers":[{"text":"}
\u2022 Basic catalog storefront.
\n \u2022 No ability to connect offline product\/inventory with web channel.
\n \u2022 All visitors receive identical experience.
\n \u2022 No mobile commerce.
\n \u2022 Basic or no analytics.<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
\u2022 Basic storefront with point solutions (reviews, product recommendations, A\/B testing).
\n \u2022 Basic segmentation and targeting.
\n \u2022 Basic mobile site not integrated with web (may be outsourced).
\n \u2022 Ecommerce platform separate from WCM.<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
\u2022 WCM integrated with ecommerce solution to support content and commerce across online channel.
\n \u2022 Marketer cannot always publish experiences without help of IT.
\n \u2022 Experience is personalized with manual or rules based targeting through commerce platform or point solution.<\/div>\n","correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
\u2022 WCM integrated with ecommerce solution to support commerce experiences online and offline
\n \u2022 Brand and commerce experiences are almost always the same (missing 360 degree view of the customer to personalize).
\n \u2022 Marketer has ability to publish experiences independent of IT.
\n \u2022 Integrated marketing tools drive targeting.<\/div>\n"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
\u2022 Complete commerce integration with WCM, analytics, testing\/target tools, CRM, ERP, personalization, offline data, etc.
\n \u2022 Marketer experiences independent of IT.
\n \u2022 Marketer has the ability to target customer based on real-time context across channels.
\n \u2022 Integrated, omni-touchpoint data and predictive analytics drive targeting.<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"Check","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"
Application Capabilities<\/strong><\/p>\n"},"library":"H5P.MultiChoice 1.10","subContentId":"24afbe03-cdfe-4811-a6b2-41be0be0737d"},{"params":{"answers":[{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
Yes<\/div>\n"},{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
No<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"Check","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"
^{* <\/sup>Has your company has been like this for more than 18 months?<\/p>\n"},"library":"H5P.MultiChoice 1.10","subContentId":"db09396d-76c0-470b-a824-a76a5390f8d7"},{"params":{"answers":[{"text":"}
\u2022 No current investment in cross-channel technology, or completely outsourced commerce.
\n \u2022 Conventional applications with no integration.
\n \u2022 Strongly prefers conventional to innovative solutions.<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
\u2022 Point solutions from multiple vendors.
\n \u2022 Little integration between commerce technology, point solutions, and marketing technology, offline\/other channels.
\n \u2022 Mostly prefers conventional to innovative solutions.<\/div>\n","correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
\u2022 Comfortable with the idea of multiple solutions, and seeking to move from point to best-of-breed solutions.
\n \u2022 Heavy use of custom application integrations.
\n \u2022 Early investments in cross-channel technology to aggregate or federate data.
\n \u2022 Balanced attitude towards conventional vs. innovative solutions.<\/div>\n"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
\u2022 Actively seeks best-of-breed solutions to provide unique or competitive differentiators.
\n \u2022 Successful use of cross-channel technology like APIs or modern integration frameworks to aggregate or federate data.
\n \u2022 Mostly prefers innovative to conventional solutions.<\/div>\n"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
\u2022 Operates a competitively differentiated platform featuring best-of-breed solutions.
\n \u2022 Uses advanced APIs and cross-channel technology to integrate data and capabilities.
\n \u2022 Strongly prefers innovative to conventional solutions.<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"Check","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"
Integration Capabilities<\/strong><\/p>\n"},"library":"H5P.MultiChoice 1.10","subContentId":"43d285c5-1453-4b1e-bf35-b26fe116f41f"},{"params":{"answers":[{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
Yes<\/div>\n"},{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
No<\/div>\n"}],"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"Check","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"
^{* <\/sup>Has your company has been like this for more than 18 months?<\/p>\n"},"library":"H5P.MultiChoice 1.10","subContentId":"f9597e2a-3155-476a-ae7c-aee45e4a66cc"}]}}

Quiz

ADVANCED COMMERCE MATURITY SCALE

ADVANCED COMMERCE
MATURITY SCALE